Citadelle Gin
Citadelle Gin de France, Campaign
- Role
- Art Direction, Production
- Scope
- Concept, Shoot, Post Production
- Output
- Film
- Credit
- Maison Ferrand, Ice Bear Productions
A campaign for Citadelle Gin de France. I developed the visual concept, managed production budgets and logistics, and oversaw post-production to bring the campaign to completion.
The work spans three phases: defining the art direction and visual identity, coordinating the shoot, equipment, set design, talent, and guiding the footage through post-production to final delivery.
Concept
Visual identity, art direction, and the narrative frame the campaign would be built around.
Production
Budgets, logistics, equipment, set design, and crew, coordinated end-to-end on location.
Delivery
Post-production oversight: edit, color, sound, and final cuts for client and channel delivery.
McCann, Nespresso
McCann Paris, FEB-JUL 2025
- Role
- Project Coordination
- Scope
- Multi-campaign, Global
- Credit
- McCann Paris
At McCann, I assisted the alignment between creative direction, production teams, and client requirements, ensuring coherence across briefs, translating the vision of creative directors and designers into executable production, and maintaining that vision through final delivery.
Work included project coordination, stakeholder communication, and creative problem-solving across campaigns featuring George Clooney, Eva Longoria, Camille Cottin, Kim Go Eun, the Summer 2025 campaign, and a collaboration with The Weeknd.
Vitra Unboxed, NOMADE
Penninghen, theoretical exhibition
- Role
- Concept, Narrative, Art Direction
- Scope
- Exhibition, Identity, Edition
- Discipline
- Communication, Interior Architecture
- Credit
- Penninghen, collaborative
NOMADE is a theoretical exhibition for Vitra exploring how furniture moves through time, space and context. Since its founding, Vitra has approached design as a mobile response to the changing needs of contemporary life, seats, lights, surfaces, each piece adapting to a space in motion.
The exhibition path takes a circular form inspired by the wheel, the founding symbol of movement, offering visitors a free, uninterrupted circulation. The plan becomes a spatial translation of the idea of mobility, extending beyond furniture to include movement, gaze and the visitor's experience of time.
Moodboard, Exhibition, The Box, Drawings
"Eventually everything connects, people, ideas, objects. The quality of those connections is the quality of the whole."
A circular path. The wheel as figure of mobility.
The Box, a sliding invitation system, a precious object.
By Someone
DIPLOMA PROJECT\nCURATORIAL PLATFORM & CREATIVE STUDIO\n
- Role
- Strategy and Creative Direction
- Scope
- Platform, Editorial, Brand
- Output
- Zine, Photography, Identity, Web
- Status
A curatorial platform and creative studio connecting emerging artists and designers to audiences and brands.
The platform solves a structural gap: emerging creators lack visibility, new audiences lack access, and brands lack authentic cultural partners. By Someone bridges these three.
The work includes artist curation, brand strategy, creative direction, photography, platform architecture, editorial voice, and communications strategy.
- Editorial
- Fanzine
- Photography
- Original portraiture and documentation.
- Curation
- Selected artists, framed in context
- Partnerships
- Brand collaborations and events as cultural exchange.
- Website
- bysomeone.com
- @bysomeone.ad
Photography
PERSONAL INVESTIGATIONS
- Scope
- Editorial, Documentary
- Status
- Ongoing
Personal investigations into visual narrative and space. Landscape and documentary work and editorial portraiture visuals for a podcast exploring girlhood.
